Panels and Workshops

Friday - October 11

Volunteer Meeting

Oct 11 | 8:00 am - 8:45 am
Room: Ventura

Organizer: Susie Glaze

PGS Host Meeting

Oct 11: 9:00 am - 9:45 am
Room: Ventura

Organizer: Carey Appel

Self Management for Artists

Panel: Oct 11 | 9:00 am - 10:15 am
Room: Calabasas

In an ever-expanding DIY world, most musicians manage and book themselves…often feeling alone and overwhelmed by the process. Wouldn’t it be easier to connect with peers to draw from their experiences and share resources? The pool of musicians who grow their careers without a dedicated professional team is vast. Let’s grow the discussions and collaborations as well with the goal of lightning that load and bringing fresh thinking and results to your career. 

This lively panel is guided by an experienced artist manager and a hardcore DIY musician. The artists ask the questions and we all watch the answers and strategies emerge. 

Moderator: Steve Garvan
Panelist: Mary McFaul, Mike Gormley, Dave Wilkes

Road to the Grammys

Workshop: Oct 11 | 9:00 am - 10:15 am
Room: Hollywood

An Independent Musician’s guide to "All Things GRAMMY", this seminar will show artists how they can take an active role in the GRAMMY submission process. With the music landscape changing, opportunities for independent artists and songwriters are growing. This seminar will cover the how to’s on making your independent album eligible for a National Academy of Recording Arts and Sciences (NARAS) GRAMMY Award nomination in the coming year. Join songwriters Diana Weynand and Bill Berry as they guide you along the "Road To The Grammys." 

This presentation and panel discussion will provide a step-by-step path to the nomination process. With guest panelists multiple Grammy nominee Shelly Peiken and Grammy winner Tony Braunagle as well as a NARAS membership representative (TBD). Come and join us and one day, you may be hearing the words: "And the GRAMMY for best Americana album goes to… (your name here)."

Presenters/Moderators: Bill Berry & Diana Weynand
Panelist: Shelly Peiken, Tony Braunagle


Workshop: Oct 11 | 9:00 am - 10:15 am
Room: Hollywood

Is your songwriting process a gold mine, or a pit of lost treasure?

Too many writers are sitting on piles of unfinished songs. Incredible lyrics lost on scraps of paper and hot lick ideas gathering dust on old devices and recording formats. Ideas arriving at inconvenient times and getting forgotten.

Sound familiar? No longer! It's time to walk the shop floor in your songwriting factory and tune it up like Henry Ford.

In this session, we'll get tips, tech ideas and process from a songwriting pro who knows how to get the job done right with maximum efficiency. Write better, faster and finish every time!

With a little organization and process, you'll soon be wrangling rough ideas all the way to fully-realized, marketable demos fast. Being prolific as a songwriter is about finishing songs, so don't squander your gifts!

Presenter: Duff C. Ferguson

How to Get the Most Out of Your Conference

Workshop: Oct 11 | 10:15 am - 11:45 am
Room: Calabasas

If you are new to FAR-West, this workshop and Q&A will be extremely valuable. Paul Barker wrote the FAR-West First Timer’s Handbook, a guide to help you maximize your time at the conference. 

In this session, Paul will cover everything from arrival to departure including developing relationships, maximizing performance opportunities, submitting for showcases, running a booth, and more. Plus, answer your questions.

Presenter: Paul Barker

Arranging Class featuring an All-Star Cast

Workshop: Oct 11 | 10:15 am - 11:45 am
Room: Ventura

“It’s all about servicing the song.” That statement, in one form or another, is at the heart of developing an approach to arranging a song. It’s true for each individual accompanist in a band effort and it is the guiding principle that inspires the best producers and arrangers.

There are basic guiding principles about how to accomplish this and they will be explored in the workshop. There are foundations of structure, repetition and variation. You can reach listeners by meeting their expectations. You can also do it by surprising them, once their expectations are set.

At the same time, there is no one “right” way to arrange a song or shape an accompaniment. Sometimes the richest songs are the ones that can be reinterpreted and given new insight through a change in tempo, rhythm, vocal emotion, gender of the singer and many other factors.

All this and much more will be explored in this workshop along with Q&A with the audience and it’s quite likely that the panelists will play examples as much as they use words to describe the process. A uniquely informative and inspiring session for both beginners and advanced artists.

Presenters: Laurence Juber, Bernie Larson, Kate MacLeod, and James Lee Stanley

Song Business: Music Publishing & PRO’s

Panel: Oct 11 | 10:30 am - 11:45 am
Room: Hollywood

Many artists in the Folk Alliance community write and perform original music. This panel will help songwriters protect their works, and understand and benefit from opportunities to earn money with their songs.

This workshop will deliver essential information for songwriters, including: Music publishing fundamentals, how to protect their intellectual property, apply for money they're owed for live and broadcast performances of original works, which PRO is best, when is it worth assigning your works to a publisher, and more. 

Drawing on a wealth of experience and worldwide touring, presenter, performer, and panel moderator, Chicago Mike Beck, provides an enlightening session, certain to enhance your professional music journey.

Presenter/Moderator: Chicago Mike Beck
Panelists: Bart Day (entertainment law), Brian Reyes (ASCAP)

Kickstart Your Crowdfund

Workshop: Oct 11 | 10:30 am - 11:45 am
Room: Woodland Hills

Thinking about crowdfunding your next album? 

This workshop will answer your questions on everything about how to engage your community in backing your next project. We'll cover the emotional -- how to ask for support -- to the pragmatic -- platforms, email lists, online tools, video, and timeline. 

Join workshop leader, Arielle Silver, who after a decade hiatus from her songwriting career, and with fewer than 400 people on her mailing list, raised more than $26,000 in support of her 2020 album.

Presenter: Arielle Silver

Guitar Master Class with Laurence Juber. Exploring the Guitar - a Workshop

Master Class: Oct 11 | 1:15 pm - 3:30 pm
Room: Ventura

Since the Renaissance, the guitar has enjoyed great utility as an affordable and portable instrument for vocal accompaniment and instrumental expression. However, the simplicity of its chord shapes and the ease of basic rhythmic articulation leave many guitarists stuck “in the box.”

This workshop opens up new guitaristic dimensions, addressing a range of fundamental concepts, some advanced musical information and general guitaristic “tune-ups.”

There will be demonstrations of picking and strumming patterns; alternate chord shapes and sequences; integrating melody, bass and rudimentary counterpoint. Using contemporary and historical repertoire examples, participants will gain a deeper understanding of chord progressions and their origins.

LJ will address his principals of arranging for fingerstyle guitar: choice of register, key, tuning, texture and style; the use of inversions and voice-leading; dynamics and performance values.

This session offers a granular approach to encourage the player to expand their guitaristic and musical vocabulary, by exploring the multiple dimensions that instrument has to offer.

Expect to leave with the inspiration to dig deeper into the instrument, plus useful tips about choosing the right guitar, optimizing your stage sound and generally taking care of business.

Hit the Road: The Touring Artists Panel

Panel: Oct 11 | 1:15 pm - 2:30 pm
Room: Calabasas

Whether domestically or overseas, touring provides both opportunities and pitfalls. The goal of this panel is to get the best insight possible from touring musicians - with years on the road, to managers and industry insiders. 

They will share their knowledge and experience to help you with everything from logistics & planning, merchandise, sponsorships, growing your fanbase, health & wellness, and more.

Plus, answer your questions on the topic.

Moderator: Steve Garvan
Panelists: Mary McFaul, Chris Fletcher, Jen Hajj, Chicago Mike Beck

Vocal Power Workshop with Gary Stockdale

Workshop: Oct 11 | 1:15 pm - 2:30 pm
Room: Hollywood

Are you interested in building power and range in your voice while maintaining vocal health. Gary Stockdale will guide attendees through a workshop that provides the tools and exercises to increase range and performance.

He will also cover critical elements like maintaining vocal health while on tour and while working in the studio.

Gary combines a fun and interactive workshop and is bringing his workshop back to FAR-West this year after a well-received workshop last year.

Presenter: Gary Stockdale

What’s New in the World of Folk/Americana Radio Charts

Panel: Oct 11 | 1:15 pm - 2:30 pm
Room: Woodland Hills

A lot has changed in the world of charts for folk and Americana radio in recent years.

In the past year or two, nearly all the valuable charts have disappeared, totally restructured or changed their process radically.  This panel will teach attendees why the charts are important, how they can be valuable and helpful to an artist and will offer some practical advice on how to go about getting radio airplay given the changing scene we are all currently navigating.

Moderator: Nancy Dillon
Panelists: Bill Wence, Jerod Rivers

Innovative Avenues to Monetize Your Music

Panel: Oct 11 | 2:30 pm - 3:30 pm
Room: Calabasas

Placement, touring, merchandise sales, sponsorships, and more. The “traditional” models have been turned upside down. But where opportunities have dried up, brand new opportunities have risen for the innovative music professional.

This panel will include musicians & managers with strategies and tips to help you monetize your music now and into the future with trending services and ideas.

Learn how to earn money in the fast-moving, new “traditional” ways.

Moderator: Gigi Johnson
Panelists: Chris Fletcher, Chicago Mike Beck

Music & Activism

Workshop: Oct 11 | 2:30 pm - 3:30 pm
Room: Hollywood

Learn how to use live performances to not only raise awareness, but also effectively engage, recruit, and activate volunteers to take meaningful action.

The workshop will provide guidelines for organizing standalone shows and tours, as well as how-to instructions for a proven volunteer recruitment technique called "barnstorming." Barnstorming is a long-standing method used by grassroots activists to encourage audience members to pledge and take immediate action(s). The workshop will also discuss how to select potential partners (causes, candidates, etc.), media and promotion strategies, and tactics for getting people to the performances. In addition, there will be a barnstorming practicum with workshop participants. 

Presenter: Pete Kronowitt

Makin’ It Up - Music Improv

Workshop: Oct 11 | 2:30 pm - 3:30 pm
Room: Woodland Hills

Ever get stuck writing a song? Ever wish you could just write without stopping? Be more free and less judgmental?  Write without agonizing about every word or note or line? Here’s where improv comes in. 

In improv, we don’t edit ourselves. You make a choice, your fellow improvisers “yes, and” it and together, you create a song. I will go over the basics of improv, then take five or six attendees at a time, put them through some improv exercises and end with them improvising complete songs. It’s fun, it’s wild, and it’s freeing.

Presenter: Judy Nazemetz

Saturday - October 12

Folk Alliance International - Guide and Performance Tips

Workshop: Oct 12 | 9:30 am - 10:30 am
Room: Ventura

Folk Alliance International (FAI) would like to invite you to an informational session on the 2020 conference hosted in New Orleans led by our Membership & Technology Manager, Jerod Rivers.  

In this session you will find out:

  • Why you should attend 
  • Ways to take advantage
  • How to make connections
  • How to submit for an official showcase
  • How to volunteer and what it entails
  • First-timers information
  • How to apply for a scholarship
  • and more!

FAI’s 32nd conference heads to the vibrant port city of New Orleans, the birthplace of jazz, beignets, Mardi Gras, and much more. A historical center of trade, the city has provided the setting for people to overcome language and cultural barriers by connecting through music and sharing cuisine.

In this setting, we will celebrate places of collaboration and the shaping of new shared identities, art, and forms of expression. Conscious programming will explore the themes of diversity, inclusion, immigration, intersection, and influence. Ultimately each person has a story (especially as folk artists) of who they are, where they are from, and how the places they live in shape them. 

Presenter: Jerod Rivers

How to Get Booked at Major Festivals or Venues

Panel: Oct 12 | 9:30 am - 10:30 am
Room: Calabasas

Come to this workshop, share stories and questions, and gain insight into what is helpful when you want to play at an event that is a musician’s dream destination. Where is the bar set musically? How do you know when you’re
ready? What kind of approach and attitude is productive? What kind of a following do you need? How do you
build relationships in the long run? How do you raise the chances you’ll be asked back?

This workshop is a chance to examine questions like these and also gain an understanding of the needs and pressures surrounding the promoter who is working so hard to create and sustain the venue in the first place. Cloud Moss has many decades of experience putting together events that inspire and persist. This is a unique chance to learn from someone who knows, and has learned by doing.

Art Podell will join in and share additional insights from the perspective of a performer who reached high levels
of recognition and has been a keen observer of the paths taken by his contemporaries. You will have a chance to
hear about the demands, adventures and crazy tales from both sides of the experience.

On the Kate Wolf Festival site, you will find these words “The Kate Wolf Music Festival is brought to you by a
small group of event producers who are dedicated to the philosophy of public assemblage as a vehicle for social
transformation. With over a century of combined national and international production experience, we’re focusing our energy on creating music festivals where people can experience community while enjoying world-class performances in a rural setting.”

If this sounds like a world you would like to be a part of, this workshop is a good beginning to figuring out how to
get where you want to go.

Presenters: Cloud Moss, Art Podell

Marketing for Artists and Venues

Panel: Oct 12 | 9:30 am - 10:30 am
Room: Hollywood

Whether you have a marketing team or are pure DIY. This workshop will cover some of the creative and effective ways to market your music, your shows, your venue, and to build your overall brand.

A collection of artists, managers, and marketing savvy experts will share their tips and experiences and answer your questions. From PR to brick and mortar marketing to online presence and social media, this session will give you new tools and strategies you can put into play for immediate impact.

Moderator/Presenter: Gigi Johnson
Panelists: Steve Garvan, Nick Russo

Folkscene Archive Project

Workshop: Oct 12 | 9:30 am - 10:30 am
Room: Woodland Hills

Next year, 2020, will mark the 50th year of FolkScene, the iconic radio program originated by Howard and Roz Larman on KPFK. The program is now being produced by their son, Allen, and his wife, Kat. 

This workshop is a presentation of the archival work being done to preserve many obscure & priceless recordings. Taking many old recordings, some only available on rare and deteriorating medium, the Folkscene Archive Project is working to restore machinery and ensure the recordings are available for enthusiast now and into the future.

Peter Cutler has been with Folkscene as an engineer for the bulk of it's 50 year history and plays an instrumental role in the discovery and archiving of these recordings. 

Among those treasures are a comical song by Joan Baez never recorded elsewhere, and a number of songs that became popular that are recorded in the writers’ “own voices.” Examples include Wendy Waldman, “Save the Best for Last”; Ralph McTell, “Streets of London”; Gary White, “Long, long time”; and Jimmy Webb, “By the Time I Get to Phoenix,” “Didn’t We.” Some of these rare recordings will be played as part of the presentation.

The official archive location will be The Southern Folklife Collection (SFC) at the University of North Carolina in Chapel Hill The collection will become an  educational resource available to the public. Copies will be given to FolkScene and to the Pacifica Archives in Los Angeles. But before we trust these precious recordings to Fedex, we are making our own transfers, logs and indexes of the performers. Programs from the archives are aired on FolkScene at least once a month. 

Moderator: Deborah Hand
Panelists: Peter Cutler, Allen and Kat Larman, Deborah Hand-Cutler, and Ed Hammond

Master Class: Wendy's Approach to Songwriting

Master Class: Oct 12 | 10:30 am - 11:45 am
Room: Ventura

“I take a slightly different approach to teaching songwriting. In this class we explore various forms that have been
used in creating songs from a cultural, technical and historical perspective, giving us a much wider array of tools to call upon for our craft. Songs have existed for centuries, and the styles and rules of course have changed. The educated songwriter is the powerful songwriter, so it’s good to know some history of different song forms.

Yes, you can use aspects of a 13th century troubadour song, or a pre World War One ballad to make your modern
work more interesting! It will still be contemporary, and yours, but it might just be better and different from every other song using the identical formula of the day.”

Presenter: Wendy Waldman

Artist DIY 101

Panel: Oct 12: 10:30 am - 11:45 am
Room: Calabasas

DIY 101, a nod to do-it-yourself basics and the 101 Freeway.

What is DIY? Do-It-Yourself may seem obvious but there's much more to it than just a catchphrase. DIY doesn’t mean that you don’t have a team. It means you are managing the development of a plan, its components and delegation/follow-thru.

Whether it's Public Relations, Industry Relations, Event Planning or Event Promotion, we'll discuss the self creation and execution of strategies to achieve your goals. Tap into the local community, loop in businesses, radio, media, and non-profits. Make it bigger than “we have a new album and we’re going on tour.” Not only are you giving yourself a better chance for coverage, the more parties that are involved, the better chance you have for a successful event. And the more successful your event, the more likely you’re going to get the best PR of all, word-of-mouth.

Moderator/Panelist: Rob Evanoff
Panelists: Lorena Leigh (Artist), Betina Hershey (Artist/Playwright), Kevin Daniel (Artist), Tim Bruegger (Lookout Mgmt), Brad Colerick (Artist/Booker)

The Song Doctor

Workshop: Oct 12 | 10:45 am - 11:45 am
Room: Woodland Hills

In this interactive workshop, Freebo will have you play and sing a verse and a chorus of your song, show you what’s working, what’s not working, and he will give you gentle, nurturing, supportive, and helpful hints and ideas (“doctor”) on how to make your song better without changing its inherent essence. You’ll be surprised how a few “Freebo tweaks” can take your song to a whole different level!  

Presenter: Freebo

I’m Still Standing. Hope you will be too. A Conversation with Art Podell, Best of the West Honoree

Workshop: Oct 12 | 2:15pm-3:30pm
Ventura Room

Come listen to and join a conversation with Art Podell, who has traveled to the heights of the folk music world, left it and returned to rediscover his original muse.

In today’s rapidly changing world, there are new approaches to music, anyone can record themselves, performance venues (and the pay provided) keeps shrinking, and the means of transmission continue to evolve. Yet, through it all, what matters most is recognizing those things that remain the same.

Hard work, love of music, compromises or trade-offs and the never ending quest to communicate more effective
with the audience are all parts of this story. In the end, the artist’s quest to reach and move people transcends all differences of style, genre and generation.

Come to hear the stories and perhaps a song or two, ask questions, get inspired and laugh a bit while we celebrate
him as the 2019 Best of the West - Ambassador.

Moderated by Tracy Newman

Blossoming in the Music Garden. A Conversation with Kate MacLeod, Best of the West Honoree

Workshop: Oct 12 |3:45pm-5:00pm
Ventura Room

In this workshop, Kate MacLeod will invite you to consider your artistic work as a “life force”, a complete way of being. Learn how to feed and water the source of your talents and creations, and value your contribution. Capitalistic challenges, the state of the music industry, and personal issues, can seemingly thwart progress, but learning how to focus and guide the work into interesting directions is within your reach.

“Inspired by my predecessors, whose seeds influenced what I do today, creating things of beauty is a primary goal, as is unique self-expression, working in relationship with the natural world, and nurturing the artist’s place in the social world.”

The presentation will include live music, stories, music history, and Q&A.

Sunday - October 13

Social Media Conversation with Mom Hen

Workshop: Oct 13 | 11:30 am - 12:45 pm
Room: Calabasas

Just a conversation with people who have questions about Social Media and how it may have changed in the last couple of years with work-arounds, recommendations, and questions and answers.  

Presenter: Jeanette Lundgren

Recording with Reaper for Songwriters

Workshop: Oct 13 | 11:30 am - 12:45 pm
Room: Hollywood

I will walk songwriters through the basic equipment and process of recording a song in Reaper (a powerful and low-cost DAW). We will start with a basic scratch track, add a drum-beat/based click track, rhythm guitar, vocals, percussion, and backing vocals.

Attendees will learn the basics of non-destructive editing, applying effects, punching in song sections, and exporting their song to mp3 and wav formats.

We will also discuss briefly collaborating with other performers - sharing files across the Internet - regardless of the DAW being used.

Presenter: Matthew Moran

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